Daily Business Blog
Posts tagged Press Release
Press Release Distribution Myths Dispelled
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Press Release Distribution
Press release distribution strategies are unfortunately subject to a number of myths that can render them ineffective for many individuals and businesses. These myths are largely propagated by a recent flood of misinformed SEO “experts,” freelance writers, consultants and internet marketers. However, despite the fact that communication technologies have changed, very little about press release distribution has changed. Let’s dispel these myths in one sentence: Your news release submission strategy should only target relevant editors/publications, use links sparingly in the actual release and include a consistent, timely campaign of news releases even if there are no “huge events” going on in your company. Myths dispelled, but see below for the full story.
Press Release Distribution Myth #1: Send your press release to as many websites and media outlets as possible
Press releases are not articles and they don’t get submitted to article directories. Instead, a PR is a news story that is only interesting to certain publications. Why would the editor of a weekly newspaper in Arizona care about your ice cream stand’s grand opening in Toronto? Or why would the editor of a charity publication for people with cancer care about the website launch release for your upscale handbags? They wouldn’t. In fact, your email or request for inclusion will be considered spam and it will be promptly deleted, and with any luck they’ll ban you from further submissions. (more…)
What To Expect From A Press Release
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Press Release
The Press Release might include some offers related to products which may be of interest to the reader. Often surfers will subscribe to publications which deal in their area of specialty. For example a betting fan might also need the latest news about injuries. These are the fundamental points to look out for:
1. An attractive headline: In the first instance a press release has to have a headline which grabs your attention. The tabloid newspapers are particularly adept at creating impressions right from the beginning of their piece. For example once an outlet wrote the following about a conservative male politician: “…was photographed with images of half naked men”. The shocked readers later discovered that the story was really about a health promotion at a local gym where wrestlers had placed their publicity photographs in the background. It may be misleading but it certainly got the attention of the readers. As a word of warning libel charges can be laid if the headline is clearly impugning someone’s reputation. (more…)