Posts tagged PR

You walk into an office, whether it is an assistant or the managing director of a major corporation and what is one of the common sights you’ll find on their desk? A mug, a coffee mug, a cocoa mug or a mug that has come to be a pen and pencil holder, but you see the mug. You see the mug, which in itself proves the point that mugs get noticed, which also proves the point that promotional mugs serve a great purpose in getting a company’s message or logo out where others will see it. They get your brand out there in plain sight for all to see.

Mugs are a great corporate gift idea for that very reason. People use mugs and people who receive such gifts are more apt to display them in their place of business where those who frequent that area will see the brand, logo or message on the mug, instantly utilizing not only the advertising potential, but an implied endorsement of the company represented on the mug. After all, the owner of the mug, that individual who uses that product or service wouldn’t display such a mug if they didn’t feel favorably toward it, which means if that person has any credibility at all, they have just recommended the firm represented on the mug. (more…)